Thursday 30 October 2014

7 Habits of Highly Successful Entrepreneurs

Success is not an overnight phenomenon. It requires a unique set of skills built over time. While there is no manual outlining what makes someone successful, the most successful entrepreneurs in the world seem to share these 7 habits.

1. They set goals and outline specifically how to reach them.



Ben Franklin was known for his brilliant inventions and maybe even more so for embodying the modern American entrepreneur. His ability to do so was not a fluke; he planned it.

Research has shown that when an individual sets measurable goals for themselves, they are more like to achieve them. Set specific daily, weekly, monthly, and even yearly goals for yourself and your business. Not only should you write down what your goals are but also determine the optimal path to get you there. In doing this you are able to visualize the path you must take to get there. Consistently review your goals and plans to achieve them on a regular basis.

2. They reflect on their day.



As one of the most powerful women in the world, Oprah Winfrey has shown us that it is possible to do it all. She has conquered television, movies, magazines, and more. What does she credit to her success? The ability to reflect on her day through meditation.

All too often entrepreneurs rush through their day as if it were a sprint, trying to cross off everything on their "to do" list as fast as possible. This can easily lead to a common business-killing phenomenon - burn out. Learn to take time out of your day to reflect. Meditation can come in many forms, all of which are cathartic activities that help you stay grounded and prevent burning yourself out. For some this can be as simple as taking a twenty-minute walk. For others, try writing in a journal.

3. They form mutually beneficial work and personal relationships.



One of the most important things I've learned being an entrepreneur is the ability to culminate relationships with others in your industry that benefit you on both a personal and business level. Ferriss provides us the perfect example of this lesson with how he marketed his book and became friends with others in his industry. When writing his best-seller, "The 4-Hour Work Week", he created chapters he knew certain bloggers would find interesting. This led to an abundance of organic blog mentions, fueling the success of his book and, in the process, helping him create meaningful relationships.

Try to associate yourself with other successful entrepreneurs as much as possible. Doing so will help you learn from them, make you a more capable entrepreneur and possibly lead to more business opportunities.

4. They know how to promote themselves.



Derek Halpern, of the popular psychology/marketing blog SocialTriggers.com, reveals one of the key obstacles holding back most entrepreneurs - they don't know how to promote themselves. There is a fine line between arrogant bragging and (what I like to call) humbly promoting yourself. In order to show people your success without coming off as a pompous jerk, you must master the art of self-promoting.

"Context is everything," says Halpern. Rather than bringing up your accomplishments first, wait for the perfect opportunity, when someone else raises the topic first or provoke them to do so. This makes boasting of your success seem more organic and natural to the conversation you are having.

5. They work for more than money.



Steve Jobs, who has become a legend among entrepreneurs, attributes his success not to chasing money but to the desire to change the world for the better. In doing, so he created some of the world's most brilliant products.

Entrepreneurs that allow their focus to be 100% on financial gain neglect long-term well-being which leads many business owners to feel unfulfilled and depressed. Just as you should have a diversified portfolio of assets, you should diversify your well-being (i.e. spiritual, mental, emotional) in regards to your business.

6. They start before they feel ready.



What holds back many people from even starting their own business is the preconceived notion that they need more experience. The truth in that matter is that there is no "right" time to venture into the world of entrepreneurship. In fact, many (if not all) new entrepreneurs have no idea what they are doing - even the world's most successful such as Richard Branson. Starting a business is like reading a Choose Your Own Adventure book. There are various different ways to reach the end...just be willing to finish the book.

7. They learn from their failures.



Resilience and being able to reflect on your failures is what separates good entrepreneurs from the great ones. The ability to get knocked down over and over while maintaining focus on your end-goal requires tremendous mental fortitude. We often see the most successful business owners invite failure into their lives. A common mantra in the tech world is, "fail fast, fail often". In doing so you spend less time actually failing and more time learning about what got you there so you don't repeat your mistakes.
 

Friday 24 October 2014

10- Point Checklist For An Effective PPC Campaign


Just because setting up a blog is easy doesn’t mean everybody who blogs is an all-star. Along the same lines, just because Google and Bing make it easy to set up a PPC campaign doesn’t mean every advertiser is doing it properly. In fact, the low barrier to entry means a high number of PPC advertisers are doing it wrong.

This is good news! If you understand how to set up an effective PPC campaign, the odds are good you will outperform competitors who haven’t learned the value of following this checklist.

10-Point Checklist For Effective PPC Advertising

1. Have a clearly defined goal. Without one, how will you know if you are spending too much or not enough? A well-defined goal includes both a target number of leads generated by the campaign, and also a time frame in which to obtain them.

2. Understand the value of a customer. If the ROI calculation of your PPC campaign is based only on the value of the conversion, you may grossly underestimate your results. For instance, a PPC campaign may revolve around a $100 introductory offer that generates $20 of profit. But if the average lifetime value of a customer is $1,000 of profit over five years, what is the true value of your PPC conversion — $20, $5,000 or something in between? Define value with care.

3. Define what you are willing to pay for a validated lead. Once you have established the value of a customer, the next step is to determine how much you are willing to spend to obtain a new customer through your PPC campaign.

4. Have an appropriate budget to support your goals. A lofty goal plus a shoestring budget equals disaster. A significant ad spend is necessary – probably much more than the $500 per month many advertisers view as their ceiling – to generate enough conversions to make the campaign pay.

5. Make sure the market is viable. To some extent PPC is a numbers game. If enough people aren’t searching for your products or keywords to generate a critical mass of conversions, your campaign will never get explosive results. Do preliminary keyword research to make sure sufficient keyword search volume exists for your target terms.

6. Create landing pages for the campaign. Sending PPC visitors to the home page of a website is a huge mistake. Instead, craft customized landing pages specifically designed to convert visitors into sales leads.

7. Have resources to make site changes and manage the campaign. PPC campaigns involve systematic testing that leads to continuous refining and adjusting. To execute properly, a firm needs talent and experience in both managing campaigns and making changes to landing pages.

8. Have sales people ready to answer phone calls and emails immediately. Many potentially blockbuster PPC campaigns are destroyed by inept follow-up. When a PPC visitor converts, responding quickly and effectively is absolutely imperative.

9. Don’t give up too quickly. Several months are required to establish valid PPC performance benchmark data, and to know whether PPC is a good fit. In the early months of a campaign, conversions may be few and far between – but this does not necessarily mean you’ve failed. What you learn during those early months will help you adjust your campaign in terms of budget, the offer and the keyword targets. As the campaign is refined, conversions may well improve, and improve dramatically.

10. Track and validate phone calls and emails generated by your campaign. Without tracking, you cannot know whether a phone or email inquiry was generated by your PPC campaign, making ROI calculations impossible. But tracking is not enough: A firm must validate leads to separate true leads from other types of inquiries such as misdials, sales solicitations and customer service requests. If you consider all inquiries to be sales leads, you will greatly overestimate the effectiveness of your campaign.

Stay Actively Involved At All Times

Most of the points in this checklist require ongoing attention. Besides monitoring things within your control, such as the nature of your offer and the keywords you target, you must take into account things beyond your control that can change the dynamics of your PPC campaign. Competitors change strategies in ways that affect your results. Keyword volumes change as user behavior changes and as buzzwords come in and out of fashion within a niche. Thus, bonus tip, #11, is to conduct a strategic review of your campaign, preferably every six months, but definitely once each year. A fresh strategy will make your tactical proficiency that much more productive.

http://socialmediaimpact.com/10-point-checklist-effective-ppc-campaign/#

Tuesday 14 October 2014

10 Tips on How to Choose a Domain Name for Your Business

These days, choosing a domain is one of the most important things you can do for an emerging business. In fact, until you have the domain name set, you may not want to get too cozy with that great business name idea you had. You can have the perfect name idea for your business, but if you can’t get the right domain, you’re probably going to want to scrap it and start over.

So before we get too far ahead of ourselves, let’s look at 10 tips for choosing a great domain name for your business.


1. Avoid Seemingly Spammy Characters
If you’re wondering how to choose a domain name for SEO, this is it. It used to be that you would stuff a bunch of keywords in your top level domain and that would help your site rank. These days, that doesn’t matter nearly as much as it once did. Today, you’ll do well if you focus on avoiding things like numbers and hyphens that appear spammy to the search engines. Keep in mind, though, that this isn’t a hard and fast rule. There are reputable websites that use these characters and can rank on the search engines, but just know that using them may put you at a slight disadvantage – especially if you’re over-using them. www.dont-overuse-hyphens-or-123s-in-your-url.com.


2. Keep it Short
Here’s another way to help with SEO. Whether you’re trying to learn how to choose a personal domain name or how to choose a domain name for your blog, keep it short. Long URLs often appear to be keyword stuffed and don’t tend to perform as well. Even if you’re not worried about SEO, don’t you want your domain to be as memorable as possible? Keep it short.


3. Make it Memorable
Keeping your domain name short is one way to make it memorable, but here are two more: Avoid names that can be pronounced in many different ways, and avoid misspellings (even if you think they are clever). Unless you plan to put a lot of marketing money behind your brand, it’s going to be difficult to get that name to stick in people’s minds.


4. Consider Choosing a Name with Relevance
This step is completely optional. Some of the best sites have the most random-seeming names. It’s okay. In a world where everyone has a website, it’s difficult to register a descriptive name for your business. But if you can choose something that relates to your business, it will help new customers easily understand what you’re all about.


5. Make a List of Great Names
Start brainstorming. This is the fun part. Just jot down every idea that comes to mind. Don’t be embarrassed if you think it’s silly. Just keep those ideas flowing directly from your brain through your pen (or keyboard).


6. Use a Domain Name Generator (If You’re Stuck)
If you are having trouble picking a domain name off the top of your head, look for domain name suggestions. Selecting a domain name isn’t easy, and you’ll likely go through many before you choose one that works.


7. Check Availability
Now, don’t even bother narrowing down your list. An availability check will do that for you. Head to a domain name registrar, such as Domain.com or Register.com, and start typing in the names on your list. Cross off the ones that are already registered and put a star next to those that are open. From here, you should be able to narrow your list to a shortlist of available domains.


8. Look for Similar Domains
Take that shortlist and think about how people could misspell or misunderstand those names. Now, check the misspellings and misunderstandings. If they point to a competitor’s site, it’s a definite “no go.” If it points to a non-competitor, you’ll have to decide if you can live with that. Ideally, any common misspellings or misunderstandings should be available, so you can also register those.


9. Check Availability Across Popular Domain Extensions
Many people will register their domain on the three most popular domain extensions: .com, .net and .co. When you’re ready to register, keep in mind that it can be done at any registrar, but they are not all the same. Prices and services vary among them, so be sure to do your homework. We often recommend Name Cheap and Network Solutions, but there are many choices.


10. Register Your Domain
Now that you’ve learned how to choose a domain name in 2014, you’re ready to take the plunge and register. You can check availability and register at any of the registrars mentioned in this post or at 123 Reg or United Domains. Selecting a domain name is the hard part. Choosing a domain name registrar is easy.
 

Monday 6 October 2014

Google Dynamic Remarketing Ads Rolling Out To All Advertisers

Ads automatically feature the products users visited on advertiser websites across the Google Display Network.

Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the travel and education verticals. This week, the company announced dynamic remarketing is rolling out across all verticals including education, hotels, flights, real estate and more.

Dynamic remarketing (or retargeting) ads that automatically insert product or items related to those that users viewed on a website. The service is not unique to Google, but now AdWords advertisers can run dynamic retargeting campaigns within the platform. Advertisers create one ad that can be personalized automatically right when an ad impression is served.

A travel package site, for example, can retarget a visitor who was looking at Mediterranean cruises, could automatically show that user an ad with a special deal on the package they viewed but didn’t book.

Google says that during beta testing, advertisers across verticals on average saw conversion rates double and cost-per-acquisition drop by 60 percent with dynamic ad retargeting.

Advertisers have access to a library of templates in AdWords that automatically resize across mobile and desktop devices.

Bidding optimization tools available in AdWords can be used on dynamic retargeting campaigns as well. Google explains the optimization works “by calculating optimal bids for each impression in real-time. This means if you sell an $800 camera and a $20 flashlight, AdWords will automatically prioritize winning more of the $800 conversions than the $20 conversions.”

For these new verticals, the ads pull product images and/or names from advertisers product feeds uploaded to the new Business data section within Google AdWords. Retailer products pull from feeds uploaded to Google Merchant Center.

Dynamic remarketing will be available to all advertisers over the next few weeks.